Combine your expertise with the best of ZEISS technology.

Discover ZEISS SmartLife PRO, our most customisable  
lens portfolio, only available for ZEISS i.Profiler  plus  owners.

  • All-day visual comfort for a connected and on-the-move lifestyle
  • Give your customers ease of viewing and relaxed vision in all distances and directions
  • Lens designs adapt to changes in vision, as the wearers age
  • ZEISS SmartView Technology

    ZEISS SmartLife PRO is based on ZEISS SmartView Technology – tried and tested¹ for modern life to offer your customers wide fields of view while being connected and on the move.

  • ZEISS i.Profiler plus

    The key to unlocking the most customised lenses by ZEISS, allowing a fingerprint measurement of the customer's eye and exact pupil size.  

  • Become the expert that customers can trust

    Differentiate your offering and stand out as a trusted expert with ZEISS SmartLife PRO.

ZEISS SmartLife Portfolio. The answer to a changing lifestyle.

The digital community is growing and connectivity is increasing regardless of age.

  • > 50%

    More than ½ of the world’s population now carries a portable digital device.2

  • 57%

    of the world’s population is now connected to the internet.3

  • +1 Million

    new internet users per day.

  • 55+ years

    People aged 55+ years represent the largest current smartphone penetration growth rates.4

  • 48%

    year-on-year growth of smart watch shipments by Q1 2019.5

Your customers want expert advice, tailored to their needs.

Customers want  individualised experiences; they expect brands to tailor products and services to them.6  They want to be consulted by an eye care professional they can trust, a real expert who can offer them the best vision, with customised advice and solutions.

  • 86%  of customers say that staff expertise and good advice are the most important store characteristics.7
  • 85%  of customers say that an individual treatment is a key driver for them.8

Visual needs are unique.

The  cornea  has a direct impact on  a customer’s vision prescription and the quality of the retinal image, while changes of the  pupil size  affect retinal illuminance and depth of focus, which both have an impact on acuity.

The pupil responds to light by adapting its size according to different light conditions. With age, the pupil loses the ability to dilate.  Interestingly, even within the same age group, the average pupil diameter also differs from person to person.

Lenses should address todays’ visual needs.

The average customer’s lifestyle has drastically changed over the past few years. They live in a fast-paced world, constantly connected, both on- and offline.  Good, comfortable vision is crucial to take on every day, confident and aware. People tend to have their eyes glued to digital devices even when they are on the move. Constantly switching between digital devices and physical surroundings keep your customers' eyes busier than ever and may lead to uncomfortable vision or eye strain. This can make even ordinary tasks feel harder, or worse – let life’s details go unnoticed. It’s important that you don’t only offer customers clear central vision but also smooth peripheral vision. It will help them to easily switch between different distances and directions.  Furthermore, visual needs change with age. This can be attributed to two key factors: a decrease in the amplitude of accommodation and a decrease in pupil diameter.
SmartView Technology  utilised in the new and complete SmartLife Portfolio from ZEISS is a response to these relevant consumer insights and extensive research.

Professional eye measurement powered by ZEISS i.Profiler plus.

Accurate and complete information is the key to providing lenses that perfectly meet customers’ individual needs. ZEISS i.Profiler  plus delivers a personal eye profile for each patient – far beyond the limits of traditional refraction.

ZEISS i.Profiler  plus enables you to perform an in depth, accurate analysis of your customers’ eyes, so you instantly gain a holistic view of their personal eye data.

  • Fast and highly accurate wavefront measurement and analysis of your customer’s eyes resulting in a unique Visual Optics Profile.9
  • ZEISS i.Profiler  plus determines the individual pupil size of each person.
Key benefits
  • 60 seconds  to automatically profile both eyes.10
  • 20/20  visual acuity in 94% of patients.11
  • 50%  time reduction during subjective refraction.12

ZEISS i.Profiler plus enables our most customisable lens portfolio.

It supports you in finding and explaining the best possible solution for each customer, as it equips you with detailed pre-information for an accurate subjective refraction:  

  • Current visual optics profile including higher order aberrations and corneal data.
  • Highly accurate objective refraction.
  • ZEISS i.Scription analysis.

In addition, the unique visual optics profile incorporates the individual pupil size of each patient.

ZEISS Individual Luminance Design Technology results in more precise lenses.13

ZEISS Individual Luminance Design Technology considers the unique pupil size in all-day light situations based on the ZEISS i.Profiler  plus  measurement and the date of birth of the customer:

ZEISS i.Profiler  plus  measurement:
The average light exposure of the eye during the ZEISS i.Profiler  plus  measurement is 100 cd / m².14

Transformation of the data for all-day light conditions:
The average luminance during the day is ~ 60 cd / m².14  Therefore, the average pupil diameter for both eyes will be transformed from the measurement light situation to an all-day light situation.

Realistic comparison  based on age:
ZEISS ensures that the resulting individual pupil size is within a reasonable tolerance of ± 1 mm according to the age of the customer.15

The ZEISS SmartLife PRO Portfolio.

Whether your customers need single vision lenses, varifocal lenses, or something else, our most customisable lens portfolio will help them keep up with the times.

  • Single Vision Lenses

    • Single Vision Individual
    • Single Vision
  • Digital Lenses

    • Digital Individual
    • Digital
  • Progressive Lenses

    • Progressive Individual
    • Progressive Superb
    • Progressive Plus
    • Progressive Pure

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  • 1

    Reference to ZEISS_SmartLife_White_Paper_EN_20_200_0400I, ZEISS Vision Care, INT, 2019

  • 2

    Bababekova Y., Rosenfield M., Hue J.E., Huang R. R. (2011). Font Size and Viewing Distance of Handheld Smart Phones. Optometry and Vision Science, 88:795–97.

  • 3

    Ioannidou F., Hermens F., Hodgson, T.L. (2017). Mind your step: the effects of mobile phone use on gaze behaviour in stair climbing. Journal of Technical and Behavioural Science, 2: 109-120.

  • 4

    Dynamic gaze study - Changes in gaze behaviour through digital devices. ZEISS Vision Science Lab, Institute for Ophthalmic Research, University of Tuebingen, 2019. Data on file.

  • 5

    Gustafsson E., Thomé S., Grimby-Ekman A., Hagberg M. (2017). Texting on mobile phones and musculoskeletal disorders in young adults: A five-year cohort study. Applied Ergonomics, 58:208-214.

  • 6

    Euromonitor International. (2020). Top 10 Global Consumer Trends 2020.

  • 7

    IMW-Köln. (2015). Consumer Segmentation & Digital Communication Behaviour. n=11.845, D, BR, CN, US, IT.

  • 8

    IMW-Köln. (2015). Consumer Segmentation & Digital Communication Behaviour. n= 2.778 (extract health managers), D, BR, CN, US, IT.

  • 9

    Applying a specifically developed speckle-free verification method (Data on file. 2019-11-15_DCS_INO_4000424.01_iProfiler_SN303782.pdf), The ZEISS i.Profiler plus autorefraction and wavefront aberration measurements have been calibrated to show an accuracy of +/-0.1 D that exceeds the ISO standard for auto-refractors, which only requires a maximum scale interval of 0.25 (ISO standard for eye refractometers, DIN EN ISO 10342:2010).

  • 10

    Measurement on 5 subjects including stop watch timing for complete measurement Report: 004857_iPP_Claims Substantiation Report_V01

  • 11

    Kevin Reeder, OD, Earl Sandler, OD, Joel Cook, OD, and Lynette Potgieter, B. Optom (RSA) – The Carmel Mountain Study (Orange County, California), double blind test on preference between ZEISS i.Scription Lenses and comparable ZEISS free-form test lenses (n=37), 2016.

  • 12

    Arne Ohlendorf, Alexander Leube, Siegfried Wahl, “Comparison of spherocylindrical corrections obtained by wavefront aberrometry and subjective methods”, Institute for Ophthalmic Research, Eberhard Karls University of Tuebingen, Mar. 2016.

  • 13

    Based on Watson, A. B. & Yellott, J.I. (2012). A unified formula for light-adapted pupil size. Journal of Vision ,12(10):12, 1–16. Theoretical analyses by Technology & Innovation, ZEISS Vision Care, DE, 2020.

  • 14

    Analyses by Technology & Innovation, ZEISS Vision Care, DE, 2020.

  • 15

    Based on Watson, A. B. & Yellott, J.I. (2012). A unified formula for light-adapted pupil size. Journal of Vision ,12(10):12, 1–16. Theoretical analyses by Technology & Innovation, ZEISS Vision Care, DE, 2020.