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ZEISS Digital Enablement training
ZEISS FOR EYE CARE PROFESSIONALS

Making your business visible online.

Strengthen your digital marketing expertise.

Digital media is changing our behaviour and it also affects your customers. In order to be found by potential customers and to stay in touch with existing ones, digital visibility is becoming essential for you as a business owner. In fact, it’s just as important as your customers’ eyesight.

We help you to become digitally visible and to ensure a seamless customer journey.

In our training courses, you will learn how to get ready for the future and how to digitally build and maintain relationships with your customers.

Key facts and figures that underline the importance of digital channels

  • 7.9

    billion people on this planet1

  • 4.7

    billion social media users2

  • 63 %

    active internet users3

  • 90 %

    of active internet users apply mobile devices4

  • 81 %

    of customers do online research5

If you are not online, you are not visible

Consumers are not only attracted by shop windows. They often start by looking online for information like opening hours or available brands before they go shopping, especially with purchases that aren’t done every day.

All the tools you need to be seen.

1 of 5

ZEISS Digital Enablement training focuses on digital knowledge in a pragmatic way. We will cover the most essential tools that you can include easily and efficiently in your work processes. The training is specifically structured to fit your work routine. Our aim is to make digitalisation as easy and at the same time as impactful as possible for you.

  • Social media marketing

    Almost 4 billion people use social media, e.g. facebook, Instagram or WhatsApp. These are powerful tools to engage with your customers even when they are not actively searching for your business. Learn how to communicate with them and how to reach and attract new customers.

    Social media marketing

  • Website optimisation

    Improve your website so customers can easily find you when they are searching for a specific problem solution, products or services via Google Search. Learn how to enhance your website’s design, provide engaging content and how to rank high on Google Search with the help of search engine optimisation (SEO).

  • ZEISS branded tools

    Use ZEISS tools such as the MyVisionProfile, the StoreLocator or the Appointment Scheduler to easily drive and guide customers to your store. Learn how to include these tools in your website when they are searching for specific products or services.

  • Search marketing

    Learn how to be found best when customers around you are searching. Make sure you are part of local directories like Google Business Profile and boost your business by using Google Ads.

  • Increase your instore traffic.

    Welcome more visitors, as a result of improved digital marketing channel performance.

    Your optician store
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Digital training, customised to your needs.

Benefits of our trainings at a glance
  • Customised
    Tailored to your specific needs.
  • Efficient
    We identify relevant touchpoints and focus on relevant marketing tools.
  • Effective
    Drive more consumers to your store and grow your business.
  • Insightful
    Understand your customers better and meet their needs.

Whether you are a digital beginner or an expert on digital marketing

We’ll help you to grow your business online, and reach its full potential.
  • Digital beginner

    Beginner

    If you are a digital beginner, we identify opportunities to get in touch with your customers digitally, and show you how to become visible online via the most important digital touchpoints.

  • Digital Expert

    Advanced

    If you’re already a digital expert, we’ll analyse your presence and show you how to be more efficient.

Challenges of a missing online presence

If you are not visible online, you may be missing out on potential customers. Nowadays, consumers search for information online. They search for opticians in their area or find out about opening hours, compare and search for information, products, services, and brands before making a purchase, and search for problem solutions online. Put yourself in your customers shoes to understand this change in behaviour better:

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ZEISS - your partner and digital expert

ZEISS – your partner

and digital expert

We want you to stay ahead of your competitors. Since ZEISS was established back in 1846, we and our customers have consistently identified trends in science and society early on. Inspired by curiosity, passion and precision, we have shaped new perspectives that have changed our outlook and behaviour. From the start, we have turned challenges into opportunities and we have retained this ability to this day.

This is also the case with digitalisation. This means that we’ll team up with you and support you in making the most of new digital opportunities. We offer you our expertise as a global technology leader: with ZEISS Digital Enablement training, we provide you with solutions that suit your business and your regional needs.